Tuesday, 27 April 2010

What Would Gwyneth Do?

In my ongoing series on things I will pass judgment on without ever reading/watching/clicking/buying, I would like to dedicate this post to Gwyneth Paltrow's unabashedly sanctimonious crapbag of a website, goop.com, which I've never actually read. But I know the gist of it (see blog post from March 2009 http://thechicstorm.blogspot.com/2009/03/goop-this.html). Just as la Paltrow lights up her subscribers' lives via a daily reminder of how blessed she is to be To The Manor Born and then tells them how to be just like her, so will I give you the skinny on what I love and which makes me...well...unemployed with no future prospects in the autumn of my professional life, but if nothing else on the receiving end of some sweet swag.

Better than Botox

I don't often align myself with one brand, but I love Kiehl's. Their products are amazing and the company is truly commitment to the environment. Plus, their stores are so inviting and warm — I used to spend hours in the 3rd Avenue flagship in New York when I was avoiding deadlines. The new Kiehl's store in Yorkdale Mall, which opened last week, is no exception. Filled with repurposed materials, like aeroplane scrap metal that lines the entrance, vintage medicine cabinets and pop art-inspired neon signs, it sucked me in immediately. But it's the product that keeps me coming back for more. If there's one Kiehl's item I simply cannot live without, it's their Powerful-Strength Line-Reducing Concentrate. With a high concentration of 10.5% pure vitamin C, this miracle product virtually erases fine lines to take your face back to a time when bad decisions and feathered bangs were your M.O. Admittedly, I have pretty good skin for a 3*-year-old gal (on a good day I'll still get asked what grade I'm in....by an octogenarian with severe cataracts, but whatever.) Even with my good genes and a Cullen-like avoidance of direct sunlight, the last three decades are starting to imprint themselves on my forehead and I'm none too pleased about it. With Kiehl's Powerful-Strength Line-Reducing Concentrate, however, those lines are a thing of the past...or future...or...oh whatever, they just go away, ok?

The new Kiehl's store in Yorkdale Mall

 Better than botox: Kiehl's Powerful-Strength Line-Reducing Concentrate, $77

Lock Talk and Two Smokin' Broads

A few weeks ago my friend in frippery asked me to be her date to the Genie Awards, which she was kindly invited to attend by the good folks at John Frieda. Although our party days ended around the same time as the halcyon era of glossy magazine journalism took its last ostentatious bow, we still can't resist an opportunity to get dolled up and try to catch Scott Speedman's eye. (For better or for worse, we ended up spending the evening chatting with three gentlemen and didn't actually see Speedy.) But we did see some incredibly cool 'dos by the hands of the John Frieda experts on Canadian celebs Karine Vanasse and Carine Leduc. Although I didn't take the John Frieda stylists up on their offer to coif me — and coif me good, I presume — I do turn to Sir Frieda regularly to ensure that my curls remain as bouncy and frizz free as is humanly possible. [This is where I switch on my brand spokesperson voice]: For shiny, bouncy and frizz-free curls I use John Frieda Frizz-Ease Dream Curls Conditioner in the shower. To style, I squeeze excess water out of my hair, run a dollop of John Frieda Frizz-Ease Hair Serum through my locks, twist individual strands into ringlets and dry with a diffuser. In less than ten minutes I have gorgeous, manageable and frizz free curls! [Stacy London eat your heart out.]

 My must-have hair products: John Frieda Frizz-Ease Dream Curls Conditioner and Hair Serum

I will now step down from my product pulpit and go back to the sofa. Because telling you people how to be awesome like me is exhausting. And I've got some soaps to catch up on.

1 comment:

  1. kiehl's is at yorkdale mall now?! ahhhh! i must go visit! i've wanted to try their products for a long time now :)