Friday, 21 May 2010

Coke nails even Elvira Hancock wouldn't approve of


In other nail polish news (bet you'll never hear that on CNN), Diet Coke has partnered with London's Nails Inc. to launch the Diet Coke City Collection. Four polishes dedicated to the fashion capitals — London (nude: presumably a nod to the pantsless trend started, established and perpetuated by Daisy Lowe, the Geldofs et al.), New York (fuchsia: the East River is so radioactive right now that's probably its new natural hue), Paris (purple: insert requisite crack here about smelly Frenchmen) and Milan (red: passion, blood, Ferraris, marinara sauce: all solid Italian clich├ęs) — will be given to shoppers free with every purchase of a 500mL bottle of Diet Coke in Boots stores (sorry, UK only). However, if you're desperate to get your hot little hands on this, one of the beauty industry's weirdest collabs, they are also available on Asos.com

Like scoring Louboutins at 95% off (you know who you are, Bonnie Mo), we wear our deals and cheap-chic finds with pride. I was at the Holt Renfrew fall preview the other morning when someone commented on my bright coral nails — what I like to call my Texan grandmother mani: "It's Sally Hansen," I declared with pride. The nail polish cost less than $7 at Shoppers Drug Mart and dried in under 10 minutes. I just can't argue with those numbers. But I don't know how I'd feel disclosing that my nail polish is Diet Coke Milan. It's kind of up there with wearing celebrity perfume. Like, who would ever fess up to dabbing a little of Jessica Simpson's Fancy Nights behind her ears? (Actually, don't answer that.)

I know Kaiser Karl is all "Coca Light ees 'ow I got so fashionably skeennee" and every woman's collarbone should be able to double as a weapon so we must all go on a Diet-Coke-and-cigarettes diet tout suite and a bunch of fashion designers created one-of-a-kind bottles of Diet Coke for Milan fashion week two seasons ago to raise money for charity and all, but DC nail polish? It sounds like it should be sold to little girls whose creepy mothers take them to the spa for baby facials and pedicures. Also, are you with me that they could have at least injected a second of humour into the situation by creating a syrupy brown colour? I mean, c'mon.     

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