The "Carrie" flat, $64.99, available at store.hbo.com
There are six styles in total, four of which are named after the main characters in the show, natch. I'm perplexed by the two supplementary styles that bear the names "SATC Black Corsage" and "SATC Pink Gems" respectively. Surely they could have named them after a secondary character, or perhaps a recurring theme in the show like cats or desperation. They are, of course, just one item in a shit storm of tie-ins, which include martini glasses, thong underwear and a smattering of leopard-printed accessories. It begs the question: who in God's name would go to the HBO store in search of underwear? But I'm pretty sure I don't want to hear the answer to that.
None of this is remotely surprising; it's a business and this is what businesses do. In fact, it's a lesson I learned a long time ago while watching Mel Brooks' masterpiece Star Wars spoof, Spaceballs. As the pint-sized soothsayer Yogurt explains to Lone Starr, the ruggedly handsome space-bum-for-hire, the real money for movies is made in merchandising. There's Spaceballs the T-shirt, Spaceballs the Colouring Book, Spaceballs the Lunch Box, Spaceballs the Breakfast Cereal, Spaceballs the Flame Thrower: "The kids love this one."
If you ask me, the SATC merchandise development team should take a page out of the book of Yogurt. How about Sex and the City the Vibrator? Or Sex and the City the Cigarettes? Or Sex and the City the Perfume: L'Air du Tramps? For the fan looking to expand her horizons, there could be Sex and the City the At-Home Psychology Certificate Program. The course book would include chapters on how to come off like a respectable lady by putting out on the first date and how to ruin your credit by buying lots of stuff you can't afford. The possibilities really are endless.